Jay Coyle

Music Geek Services (USA)

Being a long time musically obsessed “superfan”, Jay has formed a keen sense of how to market to and serve music fans. After a stint in Marketing and Special Projects at the EMI CMG label in Nashville, Jay turned his focus toward a direct-to-fan and fan engagement role when he founded Music Geek Services in 2009.

He has spearheaded new products, project management, and driven fan-focused initiatives for artists such as Barenaked Ladies, Sloan, the Presidents of the United States of America, Letters to Cleo, Veruca Salt, Blake Babies, 10,000 Maniacs, Mindy Smith, John Oates, Carbon Leaf and Jars of Clay.

In addition to being a long time moderator at SXSW, leading workshops for Whiise and CDBaby’s DIY Conference, and participating on panels at Pollstar LIVE! and the Americana Music Conference; Jay rounds out his time teaching music business to both college students and musicians alike. He teaches Music Marketing, Artist Management, and Music Business Strategy courses to a new era of music business students for Berklee School of Music’s Berklee Online. SoundFly asked Jay to create a “Crowdfunding for Musicians” course for their e-learning platform for musicians and The University of New Haven hired Jay to teach Entrepreneurship and Careers in the Music Business course to students for their Study Away Semester in Nashville.

Podcast Interviews: Jay has been invited on different podcast to discuss his role as a Super Fan, Direct-to-Fan & Fan-Engagement expert. Jay’s vision helps artists think like an entrepreneur within the music business:

● Hack the Entrepreneur

● We Spin Podcast

● DIY Artist Route Podcast

● Inner Circle Podcast


  • Innovation in D2C Marketing
Innovation in D2C Marketing

15.25 – 15.40

Monday, 23 September

In a world of social media, email marketing might feel a little out of date. But ask fans, and for their favourite acts its a vital way to stay in touch. Jay takes us through the key innovations in the D2C space.

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