Kat Donnelly is a Senior Partnership Manager at AEG Europe, where she leads multi-venue international partnerships across properties in London, Paris, Berlin and Stockholm and key UK accounts.
Her role includes developing and managing the delivery of first class activation programmes for her partners and identifying new opportunities that enhance the fan experience via venue-partner collaborations.
Commercial partnerships are an increasingly important element of the live music industry. O2 have invested millions in naming rights alone. Kat from The O2 talks about building collaborative, long lasting relationships with brands.